About Baader

Baader is a performance marketing and AI systems agency. We build the system a business grows on and then we run it: the strategy, the brand and the creative that carries it, the paid media and lifecycle marketing that turns attention into revenue, and the websites and automation underneath all of it. One team, one operating system, instead of four vendors who never speak to each other.

What we actually do

The work is organised into four categories. Every engagement starts inside one of them and usually ends up touching more than one, because the leak is rarely where the symptom is.

How engagements work

There are two doors, and they are deliberately different sizes.

  • The Growth Hour ($1,500). One hour, one-on-one, no retainer and no sales call. You bring the problem you are stuck on and three objectives; you leave with the blueprint, the recording, the notes and the action items. Most partnerships start here. See what the hour covers.
  • A partnership. Ongoing, done-for-you, scoped to the categories above. Start that conversation.

We do not do white-label work, per-deliverable freelance work, or media buying with no strategy engagement attached. If that is what you need, we will say so on the first call rather than take the retainer.

What the published numbers mean

Three figures appear across this site. Here is exactly what each one is, so nobody has to guess:

  • $650M+: Revenue generated for clients.
  • 10+ years: Min. experience, every strategist.
  • 90 days: Avg. time to results.

They are aggregate figures across client engagements, not a single case study, and they are the only numbers Baader publishes. You will not find invented client metrics on a service page, because nothing category-specific gets manufactured to fill a proof bar.

Our case studies do not name client names, which is a deliberate choice with a real cost to us. The reasoning is written up here.

What we give away

The skills library carries 9,416 installable agent skills, each with its install command and full SKILL.md, free and behind no email wall. It exists because the fastest way to show how we think about AI systems is to hand over the ones we use. The blog does the same job for the marketing side.

Who runs Baader

Baader was founded and is run by Jesse Ayala. Every strategist who touches client work has at least ten years of experience doing it, which is the constraint that keeps the team small on purpose.

Growth isn’t luck. It’s a system. We build it and we run it.
Jesse Ayala, Founder, BaaderJesse AyalaFounder, Baader
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