positioning-truth-tracer

What it does: - Checks if what your brand claims to be different is actually true and can be proven - Compares your positioning statement against what your product can actually do right now - Marks each claim as proven, based on customer feedback, or needing more proof - Creates a list of real differences your brand can defend When to use it: - You have a positioning statement and want to make sure it matches what you can actually deliver - You need to verify that your claimed differences are real and provable - You want to separate what you hope to do from what you can do today - You need to find which differences need more evidence or research