strategic-narrative-designer

What it does: - Creates a five-part story about how your product or business is changing the world - Describes the old way things worked before your product - Explains what big change happened that nobody can ignore - Shows who wins and who loses under the new way of doing things - Paints a picture of the better future your product makes possible - Gathers proof that this better future is real When to use it: - When you are building a brand story before you write any slogans or ads - When you want to explain how your product changes the market - When you need the main story idea that all your marketing will be based on - Do not use this to write the actual ad messages or to build a sales pitch deck