Why our case studies don't name names.

If you read a Baader case study, you will notice what's missing: the client's name. You'll get the industry, the numbers, the timeline, and the system we built — attributed to "a wealth management firm" or "a medical practice," not a logo.

That is a deliberate policy, and it is worth explaining, because in most of the marketing world a logo wall is the default proof and its absence reads as a red flag.

Our partners sell trust for a living.

Baader works mostly with businesses in regulated and confidence-sensitive industries: wealth management, RIA firms, estate planning, legal, medical, family offices. For these businesses, publicity about how they market is not neutral.

A financial advisory firm that appears in an agency's portfolio is telling the world which growth levers it pulls. A medical practice named in a marketing case study invites exactly the scrutiny its compliance officer is paid to prevent. Even where no regulation forbids it, the client's clients care: nobody wants to learn their advisor's growth story from an agency's homepage.

So the rule is simple: the work gets published, the identity doesn't — unless a client explicitly asks to be named.

What honest anonymized proof looks like.

Anonymization is not a license to inflate. A case study with no name attached has to work harder on everything else, so ours hold to three rules:

1. Real numbers only. Every figure in a case study is a real, verified number from a real engagement. If a metric can't be verified, it doesn't get published.
2. Specificity everywhere except identity. The industry, the starting condition, the system built, the timeline, and the result stay concrete. "Grew revenue" is not a case study; "cut lead response time from days to minutes and recovered a pipeline that was silently dying" is.
3. No composites. One case study describes one engagement. We never blend three clients into a fictional "typical result."

The trade we're making.

Named logos convert skeptics faster — no argument. But an agency serving regulated industries that publishes its client list is demonstrating, in public, that it treats client confidentiality as negotiable marketing inventory. The businesses we want to work with notice that.

The proof we can show, we show with numbers. The proof we can't show, you get on a call — where a reference can speak for themselves, on their own terms.

If that trade makes sense to you, that's usually a sign we'd work well together.