Ay PapiA mariscos brand as bold as the food.

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BrandingWebsiteE-commercePrint

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Ay Papi Recipes homepage, designed and built by Baader

Overview

Ay Papi had the recipes. What it didn't have was a brand that made people feel the food before they tasted it.

We built the whole thing: word mark, logo, full visual identity. Then we designed and built the website and set up the online store. Seven print-ready recipe one-pagers carry the identity into customers' kitchens.

At a glance

Areas of work: brand, website, online store, print
4
Print-ready branded recipe one-pagers
7

What we did

  • Word mark and logo design
  • Full visual identity system
  • Website design and build, live at aypapirecipes.com
  • Online store setup
  • Seven print-ready branded recipe one-pagers
Ay Papi Aguachile Negro recipe one-pager cover
Ay Papi Tijuana-style shrimp ceviche recipe one-pager cover

One position, everywhere.

The identity runs from the logo to the packaging to the site. A restaurant that looks like the authority it is.

Recipe store section of the Ay Papi website
Ay Papi website on a phone
Ay Papi fish tacos recipe one-pager cover
Ay Papi green aguachile recipe one-pager cover

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Selling great food without a brand is leaving money on the table.

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