Ay PapiA mariscos brand as bold as the food.

Overview
Ay Papi had the recipes. What it didn't have was a brand that made people feel the food before they tasted it.
We built the whole thing: word mark, logo, full visual identity. Then we designed and built the website and set up the online store. Seven print-ready recipe one-pagers carry the identity into customers' kitchens.
At a glance
- Areas of work: brand, website, online store, print
- 4
- Print-ready branded recipe one-pagers
- 7
What we did
- Word mark and logo design
- Full visual identity system
- Website design and build, live at aypapirecipes.com
- Online store setup
- Seven print-ready branded recipe one-pagers


One position, everywhere.
The identity runs from the logo to the packaging to the site. A restaurant that looks like the authority it is.









