WallflowerWe designed and built both the application and the brand world around it.
Overview
Wallflower is a product Baader built in-house. It is a Mac app that takes notes on your calls, types what you say, answers questions about your screen and your meetings, keeps a Script that follows your voice, and turns a call into posts. It is coming soon to Mac.
We designed and built all of it: the app, the brand, and the website at wallflowernotes.com.
At a glance
- Parts built: brand, Mac app, website
- 3
- Jobs in one app: notes, dictation, Ask, translation, Script, posts
- 6
- Public roadmap where people plant feature ideas
- 1
What we did
- Brand identity: a garden world, with Seeds, Arrangements, Greenhouse, Bloom and Meadow as the names inside the app, plus the wordmark, app icon and a sky-and-meadow look
- App design and build of the Mac app: meeting notes without a bot joining the call, organised into decisions and next steps
- Dictation that reads your screen so names come out spelled right, and Ask, which answers questions about what is on your screen or anything said in your meetings
- Script, which follows your voice as you read, and posts drafted from a call
- A connection that lets AI apps like Claude read your meetings
- Website design and build: the homepage, a waitlist with a welcome email, and the Greenhouse, a public roadmap
The app for productivity.
One app hears everything once and turns it into notes, answers, scripts and posts. The site tells that story with a sky and a meadow instead of a feature table.
