Resume Writing GroupA dated site, rebuilt to convert. Then the engine to feed it.
Overview
ResumeWritingGroup.com was stuck in the early 2000s. We rebuilt the homepage around conversion: clearer layout, stronger hierarchy, updated branding. The before and after says the rest.
Then we built the paid engine to feed it: a Google Ads account action plan, dedicated campaign landing pages, and ad creative across three verticals. Executive, federal, nursing.
At a glance
- Areas of work: website, Google Ads, ad creative, landing pages
- 4
- Verticals with their own creative: executive, federal, nursing
- 3
What we did
- Full website redesign (before and after)
- Google Ads account action plan
- Multi-vertical ad creative: executive, federal, nursing
- Dedicated campaign landing pages: Google Ads landing, free-critique landing
One machine, not three projects.
A conversion-focused site with the traffic system to match. Creative, landing pages, and account strategy built as one machine.
