Bauman TaxPositioned as a decision partner, not a filing service.

Services

BrandingWebsitePositioning

Links

Bauman Tax homepage, 'What will your liquidity event actually cost?'

Overview

Most tax sites sell compliance. Bauman Tax sells timing. The entire site is built around one idea: most of what a tax advisor does depends on when you act, so the earlier they see the transaction, the more of it is still a decision.

At a glance

Areas of work: brand, website, positioning
3
Decision areas the site covers
6

What we did

  • Logo and visual identity
  • Website design and build: positioning, structure, and page system
  • Audience-specific sections for founders, W-2 executives, real estate investors, and families and trusts
  • Decision-area content: capital gains, QSBS, estate and trust planning, residency, deferred sales trusts, year-round advisory
'Where the decisions are' section of the Bauman Tax website
Bauman Tax website on a phone

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A tax practice with a point of view. The site doesn't compete on credentials. It competes on timing, which is the one thing a prospect can't get back.

'Four situations, four sets of decisions' audience section of the Bauman Tax website

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