HookHoardWe designed and built a Chrome extension, and the business around it.
Overview
HookHoard is a product Baader built in-house. It is a Chrome extension that works as a swipe file and mood board: save any ad, image, site or page in one click, and it lands on a board.
We designed and built all of it: the extension, the AI tools inside it, the server that runs accounts and plans, the brand, and the marketing site at hookhoard.com.
At a glance
- Parts built: brand, extension, server, website
- 4
- Chrome extension with a side panel and a canvas
- 1
- Board types: ads, shoots, brands
- 3
What we did
- Brand identity: the glowing iridescent H icon, a pastel wordmark, and a palette of sky and lilac with one lime colour kept for actions
- App design and build of the Chrome extension: one-click saves of any ad, image, site or page, a side panel, and boards on an open canvas
- AI tools inside the boards: labels and a plain reason each ad works, then briefs, angles and copy built from what you saved
- The server behind it: accounts, Free and Pro plans, usage, and a connection that lets AI apps like Claude read your boards
- Website design and build, with a waitlist and a confirmation email
Seriously simple.
Save it, and it lands on your board. Everything else, from the labels to the briefs, happens where you already work.
